I’m joined Barbican Theatre in February 2016.
I have always been extremely passionate about live entertainment and the theatre so when the opportunity to join the Barbican Theatre arose I couldn’t believe my luck – getting to market something I truly cared about was a dream come true. From a very young age performance has played a huge part in my life – from the ballet and tap classes I attended until the age of 13 (I have grade 3 tap and grade 2 ballet!!) to the musical theatre group I performed with until I was about 15 (I played a lost boy, red riding hood, one of Aladdin’s jewels and a cat!) One of the best, most rewarding things I’ve ever done was as part of the Plymouth Youth Theatre in the mid nineties when we performed The Tempest at Lipson Community College and due to a severe lack of males in our company I played Trinculo the Jester (I was advised to play ‘her’ as a female Ben Elton which I did my best to achieve) That’s one thing off the bucket list!
My marketing background spans numerous industries over my 17year career. My first job fresh out of university was as a Marketing Assistant for the Co-op (where I marketed everything from sofas and baked beans to haircuts and funerals!) My next role was as Marketing Executive for an exhibition organiser with very diverse markets; from one end of the scale huge manufacturing exhibitions at the NEC to a highly prestigious antiques fair in Buxton at the other end! My last was as Marketing Manager for First Bus which at various times I covered all the bus networks from Land’s End to Portsmouth!
In 2000 I graduated from University College Marjon with a BA Honours degree in Public Relations with Media Studies. I really enjoyed the degree but knew through the marketing elements covered that it was that discipline where my heart and skills lay. In September 2015 I completed a foundation diploma in Digital Marketing (with distinction). Following this I completed my Advanced Diploma in Digital Marketing in early December, also with distinction. In January 2016 I began an Introduction to Graphic Design course which I hope will enhance design skills I already have.
I’m Plymouthian born and bred and feel so lucky to live and work in such a vibrant part of the country: there aren’t many places to live where you have city life, the coast and beautiful moorlands all together.
I am extremely passionate about my profession. As much as experience and qualifications are important (both of which I have!) I feel in a marketing environment enthusiasm and passion ‘go a long way’. If I am not excited about my company and brand how can I expect my customers to be? This has never been more true than now – I am so proud of all that the Barbican Theatre achieves and stands for.
I’ve already been working on some really interesting projects with some really amazing people, especially on our summer production of Romeo & Juliet where I was fortunate to develop partnerships with a number of sponsors including Plymouth Audi, Cornish Interiors, Las Iguanas, Le Bistrot Piere and The Muscle Clinic. One of my main aims is to develop a communications strategy so that Plymouth as a whole plus the local and national arts community are truly aware and understanding of all the outstanding achievements of the Barbican Theatre and those it has supported.